Leave an indelible mark, create a permanent footprint, or a lasting memory that will be impregnated in our retina as an image of a  company or organization.Basically this is what company culture seeks.

To leave an indelible mark, to create a permanent footprint, or a lasting memory that will be impregnated in our retina as an image of a  company or organization.Basically this is what company culture seeks.

 

Just as each nation has a unique culture that differentiates it from the others and has its own characteristic features, likewise Company Culture will seek  to create a unique identity and posture rather than just the name of a company. We all know the Chinese culture, right? And there’s no need to mention the name “China” when we see certain characteristic features (wardrobes,attitudes, religion, etc). We will give you a brief review of some brands that have literally created a cultural niche.

  • Apple:

From its creation, Apple’s directors were engaged in creating a brand culture so that, by just looking at an apple, you would think about the company. Steve Jobs was the forerunner of such innovative ideas that have changed the world of technology and his legacy has continued, even in his absence.

From its creation, Apple’s directors were engaged in creating a brand culture so that, by just looking at the logo, you would think about the company. Steve Jobs was the forerunner of such innovative ideas that have changed the world of technology and his legacy has continued, even in his absence.

  • Twitter:

They have synthesized the idea of a single complete thought in 140 characters and this has revolutionized the world and created a particularly well-recognized brand.

They have synthesized the idea of creating a single complete thought in 140 characters and this has revolutionized the world and created a particularly well-recognized brand.

  • Coca-Cola:

Undoubtedly  the most recognized trademark in the world. In its history it has focused its efforts on providing public appreciation, not only to quench the thirst, but to be creative in reaching people.

  • Johnson & Johnson:

Its personal care products, have allowed to place their brand with high standards, its employees express permanent satisfaction with the company and each year it grows even more.

Its personal care products, have allowed to place their brand with high standards. Its employees express permanent satisfaction with the company which each year it grows even more.

  • American Express:

In the world of finance this brand makes a good contribution that captivates more people each year and becomes a solid franchise.

  • Southwest:

An airline that not only has focused on its  financial outcomes, but also on the satisfaction of its employees, by providing them with lifelong learning in its own academic center.

 

  • Hershey:

With chocolates it conquers the palate with a global brand that, thanks to its products and its brilliant creations, leaves a lasting mark on our taste.

As we can see, all these brands focus on two main themes: externally as a projection of culture and places it targets, but also internally, so that the corporate vision and mission are linked to human resources as an integral part of business policies. Our company Clarity Wave, is able to assess the level of corporate culture from the existing talent, meet your criteria, moods and perceptions of the company, in order to give results that allow you to optimize your brand so as to gradually reach global brand recognition. Do not be left with curiosity or concern about this valuable service that we are able to offer.

If you want to learn more about how to conduct real-time employee surveys without going crazy in the process visit ClarityWave.com to learn more about our Employee Engagement software, EPIC™

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Schedule a demo to see how EPIC™ by Clarity Wave can help you have more engaged employees and improve your company’s culture.